Understanding SEO: On-Page and Off-Page SEO
Updated: 6 days ago
SEO stands for “search engine optimization”
In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
Technically, SEO is the process of making your site better for search engines.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. - Definition from Wikipedia
SEO can make you business zero to one in no time just small updates and the results are huge.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Search ranking factors can be considered proxies for aspects of the user experience. Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overallimportance to SEO.
For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.
On-Page SEO
On-page SEO (sometimes referred to as ‘on-site SEO’), is the process of optimising the content of a webpage for search engines like google, Bing, yahoo etc. The ultimate goal of on-page SEO is to speak the ‘search engines’ language and help search engine crawlers to understand the meaning and context of our pages.
On-page SEO is important because it provides search engines with a number of signals to help them understand what your content is about.
Off-page SEO
Off-page SEO refers to all the things you can do outside of your website to help you improve SERP position: link building, forums, influencer outreach, and content marketing, to name a few.
Off-Page SEO Activities for Higer Ranking
Article submission
Search Engine Submission
Social Bookmarking
Classified Submission
Directory Submission
Local Citation
Web2
Guest Blog
Blog commenting
Short content sharing
blog Listing
Business Listing
What Is Search Engine Submission?
Search engine submission is an effective tool for web promotion.
Search engine submission refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps webmasters increase the rankings of web pages or pages.
The search engine submission process is done through two methods primarily.
The first method is submitting one page at a time by using various webmaster tools such as Google Webmaster Central (now known as Google Search Console) or Bing Webmaster Tools and by generating an up-to-date sitemap file along with a robots text file.
The second one requires submission of the entire site by submitting the home to as many search engines as possible which is a mass submission process.
Know more about Google Search Console and Bing Webmaster Tools @ How to Submit Sitemap on Google Search Console and Bing Webmaster Tools
